LA MACCHINA COPIATRICE PRESENTA UNA SUA PERSONALE DI FOTOCOPIE OTTENUTE CON L'AUSILIO DI: DBB GRG 56E30 A479T - DLP RRT 52T03 L304Y
Bruino (TO) ITALIA - June 1981
Circolo Foto-Grafico IL PRISMA

The basic idea behind it all was that the machine was taking control of our lives and the artist was nothing more than the final instrument used to achieve a result. That's why the names of the two artists are hidden in the "Codice Fiscale" how the Social Security Number is called in Italy. Or sort of.

Idea and realization was done with the graphic designer Giorgio Dabbene, and it was a volcano of craziness and creativity, done with a "modern" thermal Olivetti copying machine. Piero Mussano and the Circolo Foto-Grafico IL PRISMA provided sponsoring and encouragement, and we took off with our intuitions. POP Art myths were explored, stereotypes demystified, common use objects were instantly brought to fame in the discovery of the immediateness of the copying machine, thanks also to the Olivetti Asti that believed in us and provided the (back then) awfully costly and delicate copiers. Thanks God industry helps, sometimes ...
 

The postindustrial look of the place where the exhibit was held (subterranean rooms of an Elementary School) perfectly matched the idea and allowed us to integrate part of the compositions with the ambiance.

Bruino 1981